In its successful 7th year, TOWER OF TALENT presents a televised special and virtual fundraiser with musical performances benefiting Children’s Healthcare of Atlanta. Underwritten by Michael Greenbaum, CEO and Owner of Tower Beer, Wine & Spirits, TOWER OF TALENT has raised over $2 million (and counting) with every dollar raised going directly to Children’s Healthcare of Atlanta’s Music Therapy Program. This “text-to-give” celebrity-hosted show will feature inspirational stories of current and former patients at Children’s and how music has made a significant difference in their lives. The program will be produced by Brand New World Studios, Executive Producers, Robyn Spizman, Joey Reiman and Brad Siegel and Producers, Ed Harris, Kevin Wagner, and Emily Breault, to air multiple times on NBC’s Atlanta affiliate, 11Alive (WXIA-TV), during the weekend following Thanksgiving, on Saturday, November 28th at 7 PM, Sunday, November 29th at 11 AM and on Giving Tuesday, celebrated on December 1st, 2020 at 11 AM EST. This inspiring show is filled with notable music icons, a special welcome from Ryan Seacrest, and some of Atlanta’s most outstanding youth performers celebrating the show’s theme, Music Is Life - Why Hearts Have A Beat. For more information, sponsorship opportunities, or to support this musical mission for Children's Healthcare of Atlanta, visit www.choa.org/toweroftalent or text TOT to 24587 (Pay Pal and major credit cards accepted) and donate today!